The Story of a Soccer Mom | IceeNOW Cooling & Compression Recovery

The Story of a Soccer Mom

IceeNOW was born on the sidelines—by a soccer mom who needed fast, reliable recovery for active kids and busy families. Traditional ice packs melted, leaked, and slowed everything down. We knew there had to be a better solution that actually worked in real life.

That’s why we created IceeNOW: mess-free cooling and compression products designed to stay on, travel easily, and deliver instant relief—no refrigeration required. Today, IceeNOW is trusted by athletes, parents, trainers, gyms, and sports programs looking for simple, effective recovery solutions their customers actually use.

~ Sue Shannon, Founder