About Us

Sue Shannon, Founder and President of Boomerang Wellness, is a mom of two very active teenagers, and an adorable golden doodle! Sitting on the sideline is not an option for any of us! IceeNOW products were developed to keep up all in the game by addressing sore muscles, aches & pains, and the inevitable twists and sprains. We develop products that are portable, easy and fun to use, so it’s not a chore to recover!